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> What “innovation” remains in this space is innovation to keep the treadmill running, longer and faster, drawing more data from users to bombard us with more a
by hirundo 7y ago
> What “innovation” remains in this space is innovation to keep the treadmill running, longer and faster, drawing more data from users to bombard us with more ads for more stuff.
A tweet from @iamdeveloper today:
1950: how do we get people to listen to more ads?
1970: how do we get people to watch more ads?
2000: how do we get people to click on more ads?
2020: how do we get people to be ads?
2030: people are ads now
- Ancalagon 7y agoI laughed, and there's a good amount of truth to this. Although imo a lot of the IG influencers and sponsored Youtubers already are walking advertisements.
- BubRoss 7y agoThat is the point that is being made.
- rrss 7y agoIn the 50s and 70s, people trying to make ads effective didn't try to pass themselves off as technologists or innovators. Don't take @iamdevloper too seriously.
- notJim 7y agoAhh yes, that famously humble advertising industry from the mid-century.
- rrss 7y agoI didn't write anything about humility. That you refer to the 'advertising industry' instead of the 'technology industry' proves my point, no? technology of the 50s and 60s: transistor, television, satellites, computers, hard drives, solar cells, optical fiber, integrated circuits, arpanet, ... not technology of the 50s and 60s: "Light up for a Lucky! The best cigarette you've ever smoked!"
- daseiner1 7y agothey’re toasted
- beecat 7y agoCigarettes are technology. They are referred to as "nicotine delivery devices" in the tobacco industry. Magazines are technology. Billboards are technology. If google is part of the "technology industry" then you could say there is no real delineation between the two industries. It seems like we're either making technology for advertisements or we're using technology to advertise.