> Think of it like a newspaper classified ad. Consider also the quality of advertising those organizations (newspapers, magazines, etc) submit their readers to

> Think of it like a newspaper classified ad. Consider also the quality of advertising those organizations (newspapers, magazines, etc) submit their readers to in the digital domain. The worst sort. That newspapers printed on paper lack telemetry is not attributable to pure motivations on the part of the publishers. Rather, print newspapers lack telemetry simply because nobody has figured out how to put telemetry in them. Were it's possible, those same organizations eagerly adopt telemetry because of the nature of the economic incentives in the advertising industry.