> Apple already has extensive experience in this area with macOS. macOS runs on platforms with persistent power and/or significantly larger batteries. The powe

> Apple already has extensive experience in this area with macOS. macOS runs on platforms with persistent power and/or significantly larger batteries. The power drain caused by persistent connections is negligible given the size of the battery. > Do they? They could just as easily require that apps outside the App Store provide their own push notification infrastructure. This was one of two options - allow apps to manage their own push notifications (which requires apps to maintain persistent connections to external servers) or open up the gateways to anyone (which doesn't). I can't think of a third option, but I'm open to suggestions. > You act like these things are impossible to overcome. Nothing is impossible to overcome, but most things require trade-offs. In this case, I see the trade off being battery life vs spam (and that's only if you open up the platform, which is the other trade off - open vs closed platforms) > People keep saying they are a hardware company. Are they really? If you've paid attention to any apple earnings reports in the last 2 years, they themselves state they're trying to pivot towards services over hardware, specifically because the hardware market is no longer a major growth market.