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> What we need is an ad provider that provides a meaningful experience to advertisers and non-invasive ads to publishers That's like saying "all we need is som

by smsm42 7y ago

> What we need is an ad provider that provides a meaningful experience to advertisers and non-invasive ads to publishers That's like saying "all we need is some honest and wise politicians and some smart non-corrupt government officials". Excellent idea, too bad nobody figured out how to get some and have them stay that way. Until we find a magic way to do it, we should assume the way it is now is the one we'd have to deal with, and deal with it in ways that are available presently, not imaginary.

BrendanEich 7y ago
Tracking is the worst part of ad-tech. Ads can be annoying or entertaining, marketers will keep making them. Brave's opt-in ads use no tracking, match ads locally based on data generated in any browser, kept in cleartext only on your device. Matching is against a catalog that's the same for all users in a large population who speak the same language. Confirmation of views/clicks uses a protocol based on privacy pass (Chaum blind signature cryptography). The problem with tracking ad-tech is the sum of the massive conflicts of interest it creates: advertiser vs. user vs. intermediary vs. publisher. Brave aligns with users first by paying them 70% of the user ad revenue, with publishers who partner with us who get 70% while the user gets 15% (so 1/ we pay 70% to owner of ad slot; 2/ we always pay user >= what we take). We then help users support creators, anonymously and easily, not only website publishers but especially youtubers and others. See https://batgrowth.com/ https://batgrowth.com/ and sign up -- we pay $5USD in BAT per new 30+ day user you refer. https://brave.com/refer https://brave.com/refer By aligning with users first, we are confident great creators will do well as their users support them with automated contributions, pinned subscriptions, and tips. Who loses? The ad-tech intermediaries we block. You already give your data to your browser. Don't let it be a blind slave of the middlemen. They are not needed.
- BrendanEich 7y ago
  Update: we are paying more than $5USD in some regions now. Today we sent a new rate card to affiliates, ranging from $7.50 down to $1 (BAT equivalent). This is to close arbitrage gaps in different regions. We'll update at most quarterly.

by smsm42 7y ago

BrendanEich 7y ago

Tracking is the worst part of ad-tech. Ads can be annoying or entertaining, marketers will keep making them. Brave's opt-in ads use no tracking, match ads locally based on data generated in any browser, kept in cleartext only on your device. Matching is against a catalog that's the same for all users in a large population who speak the same language. Confirmation of views/clicks uses a protocol based on privacy pass (Chaum blind signature cryptography). The problem with tracking ad-tech is the sum of the massive conflicts of interest it creates: advertiser vs. user vs. intermediary vs. publisher. Brave aligns with users first by paying them 70% of the user ad revenue, with publishers who partner with us who get 70% while the user gets 15% (so 1/ we pay 70% to owner of ad slot; 2/ we always pay user >= what we take). We then help users support creators, anonymously and easily, not only website publishers but especially youtubers and others. See https://batgrowth.com/ https://batgrowth.com/ and sign up -- we pay $5USD in BAT per new 30+ day user you refer. https://brave.com/refer https://brave.com/refer By aligning with users first, we are confident great creators will do well as their users support them with automated contributions, pinned subscriptions, and tips. Who loses? The ad-tech intermediaries we block. You already give your data to your browser. Don't let it be a blind slave of the middlemen. They are not needed.

BrendanEich 7y ago
Update: we are paying more than $5USD in some regions now. Today we sent a new rate card to affiliates, ranging from $7.50 down to $1 (BAT equivalent). This is to close arbitrage gaps in different regions. We'll update at most quarterly.