Looks great, very clear but I have a few nitpicks: - On first visiting the site, "no items in Cart" just kind of floats there on the right. I have no interest

Looks great, very clear but I have a few nitpicks: - On first visiting the site, "no items in Cart" just kind of floats there on the right. I have no interest in having a cart at that moment, so just hide that text until there is something to display. - Don't start chatting with me immediatelly, it's kind of disconcerting (Though it was nice talking to you. Stick to two minutes waiting time or wait for them to engage you ;) - It seems very much geared to technology minded people, with detailed comparison on costs, # of pills etc. Not everyone has read 4HB, so give us the cliffs note so we know what these pills are for. - I think the two main buttons switching to each others color on hover is kind of ugly, and I'd use a third color on hover for both. In any case, good idea, good website. I hope it's a success for you!