Forgive me, I read that title cynically as "Successful companies know that UX design doesn't get done." I've been at too many companies that throw requirements

Forgive me, I read that title cynically as "Successful companies know that UX design doesn't get done." I've been at too many companies that throw requirements at the wall and then say "oh, yeah, and make it easy to use" and then allocate zero time to design or prototype it.