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My first thought on entering the site was "What is PAGG?" I'm not sure if you're just targeting people who have read the book specifically, but even renaming y
by terryjsmith 16y ago
My first thought on entering the site was "What is PAGG?" I'm not sure if you're just targeting people who have read the book specifically, but even renaming your "What does the PAGG stack consist of?" to "What is the PAGG stack?"/"What is PAGG?" or adding a page and a link (I'm envisioning a "What is PAGG Stack?" link up by the cart) that describe the basics would be super helpful.
- lachyg 16y agoSure thing. I'll add that. The market really is though people that already understand it (that's the way they'd find it). Will definitely still add it just to capture other customers.
- terryjsmith 16y agoAwesome. If you do some long tail SEO and set up a blog, capturing any of the current interest in the "Four Hour Body" craze going on right now could be a boon; you could potentially capitalize on people who haven't even read the book by marketing it as a "key component" if that's true (again, having not read the book).
- lachyg 16y agoGreat points. Didn't really think about that. Thanks.
- notahacker 16y agoNeedless to say the blog should also make frequent references to Tim Ferris' book and relevant anecdotes and tips in it (and of course an Amazon affiliate link for those that haven't bought it yet). I'm slightly surprised there's no mention of "As recommended by Tim Ferris' / Four Hour Body" in big letters above the fold in your current home page design. You ought to be able to pick up links from health-related blogs/forums as well as search traffic from people specifically looking for "PAGG stack", and immediate context is invaluable to keep the bounce rate down. Whilst we're at it, other generic marketing suggestions: - draw more attention to the savings for 2 and 3 month supplies - offer an auto-rebill option (assuming your drop shipper and supplier is happy with it). Chances are some of your target market are people that quite happily get their Acai Berry supplements sent to them on a regular basis.
- wtn 16y agoYou need it badly. People who know what it is will pass the link to people who don't know what it is. Without better info, you growth will suffer badly.