4 ms·
I appreciate your first hand experience, but it's not at all what the actual demographics of Audi, BMW, or Mercedes-Benz are. "Actual luxury vehicle owners" ar
by throwaway156503 7y ago
I appreciate your first hand experience, but it's not at all what the actual demographics of Audi, BMW, or Mercedes-Benz are.
"Actual luxury vehicle owners" are just the mass affluent. There's really nothing special about them. The upper 20% household income demographics of just about any developed nation. Read the sales numbers for literally any of the German big-three. They're just what you expect. A4s sell more than any other Audi sedan; Q5s sell more than any other Audi SUV.
The typical owner isn't someone with a 7-series.
Makes for a nice story, though. And sure, the mass affluent frequently lease. They also often live beyond or max out their means.
- Spooky23 7y agoIt’s a component that is there. I used to sell computers at retail. Probably 5% of customers were mega-rich. One guy dropped $50k on laptops and accessories for his kids for Christmas. Another lady paid me about $5k to run some Ethernet cable, build a fancy desk and setup her workspace. Your entry level rich person is a surgeon. The Ethernet lady owned a half dozen McDonalds.
- namdnay 7y agoYour figures surprise me, maybe they’re for the US? I would have expected sales of a1, a3 and q3 to be way higher than the “true” (longitudinal) models