> legalization is a product of image and appeal already reaching the level of legal recreational drugs, and there's no reason it would raise it beyond them Sur

> legalization is a product of image and appeal already reaching the level of legal recreational drugs, and there's no reason it would raise it beyond them Sure there's a reason. The reason is that legalization opens the way for marketing. Marijuana companies will want to continuously increase its appeal and image via advertising, just like the alcohol industry aggressively does. We've already started seeing medical marijuana adverts online that do just this in places where it is legal.