I trust them to act as a rational, enlightened for-profit business? Just like all the other businesses and services I depend on? Google is not a person; the wo

I trust them to act as a rational, enlightened for-profit business? Just like all the other businesses and services I depend on? Google is not a person; the word 'trust' misframes the debate about it. What you should be asking is whether their potential profit from maintaining their reputation will outweigh the profits from doing whatever it is you're afraid they'll do. And the answer, of course, depends.