Well, the point is - they are going to make TVs smart whether you like it or not. The numbers and market research speak for themselves. You won't be able to ev

Well, the point is - they are going to make TVs smart whether you like it or not. The numbers and market research speak for themselves. You won't be able to even buy a TV that is not smart in five years. That's a fact. The TV manufacturers are saying it themselves. They are not stupid. They know they are going to be content power brokers in the future. And with open SDKs and APIs, they are going to democratize the content industry and allow many more people to reach consumers directly outside the traditional value chain. It's inevitable.