Well you've basically got two other options * webapps -- we tried this (iPhone v1) and they were awful. The web keeps improving but apps have consistently been

Well you've basically got two other options * webapps -- we tried this (iPhone v1) and they were awful. The web keeps improving but apps have consistently been years ahead. * native software -- still too difficult to secure reliably. We haven't really been suffering from fragmentation. We've essentially consolidated down to two platforms. You can also develop for the web or use a cross-platform framework. Not really sure what you see as flawed. The app model has been wildly successful.