They think they can survive doing it, but their competitors can't (or can't survive it as well). They probably can't survive doing it if their competitors don't

They think they can survive doing it, but their competitors can't (or can't survive it as well). They probably can't survive doing it if their competitors don't have to. Whether they're sincere about thinking it's a good thing or not is irrelevant to the practicality of the suggestion, and the suggestion only makes sense for them to make as a law.