Well it was the Ratners group that lost 99% of its listed value, so not just the Ratner's brand that felt the damage. It definitely affected Gerald more than it

Well it was the Ratners group that lost 99% of its listed value, so not just the Ratner's brand that felt the damage. It definitely affected Gerald more than it did the company though, but there was definitely a touch and go moment there where the group nearly went under entirely. They've managed to recover really well and after it rode it out properly (they fired Gerald a couple of years later then rebranded) they returned to the original stratospheric trajectory.