Generally speaking, Advertisers aim to get better value for their buck, so to speak. In the early days of online advertising, it was not uncommon to pay for imp

Generally speaking, Advertisers aim to get better value for their buck, so to speak. In the early days of online advertising, it was not uncommon to pay for impressions that may or may not be set before the eyes of a relevant audience. Around 2009 the process of Real-Time Bidding was created, and advertisers began to get better value, but at the expense of an unethical auction process that took place for each ad-slot on a page. With Brave Ads, advertisers know that they're reaching a party that is interested (Brave Ads are opt-in). Advertisers know that attrition of value due to fraud and middle-men is reduced in our model. Users know that they don't have to sacrifice privacy or security to participate, and that on-device machine-learning progressively delivers a better experience over time.