Authors main point: "Yet social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue." All the

Authors main point: "Yet social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue." All the other stuff in the article is an attempt to back this argument up (AOL/TW merger stuff, Goldman deal a symptom of cashing-out mentality, MySpace collapse as a precedent.)