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Branding is an important solution to the problem of validating product quality Yes and no. Any number of brands now is coasting on quality it’s not had in year
by goatinaboat 7y ago
Branding is an important solution to the problem of validating product quality
Yes and no. Any number of brands now is coasting on quality it’s not had in years, it’s made in the same factory in China as the “knock-off” version and just gets a different sticker on it.
- wmeredith 7y agoThis practice is called cashing out brand equity and it’s a calculated move to increase profit margins despite damage to the brand. The key here is that the brand itself does lose its power in the process. It’s a self correcting problem.
- goatinaboat 7y agoIndeed but only after the consumer has been shafted. If only the reputational damage passed transparently to the actual owners and people started to say “I’m never buying anything owned by XYX Private Equity Firm”