3 ms·
I think it's Seth Godin who says (paraphrased): "people don't buy a product, they buy a story". You buy something because the story behind it is good, because i
by sacado2 7y ago
I think it's Seth Godin who says (paraphrased): "people don't buy a product, they buy a story". You buy something because the story behind it is good, because it makes you feel good. And the story "you buy crap" does not make you feel good, while "best quality for the price" makes you feel like a clever money saver.
- skrebbel 7y agoI had read that quote before, but your comment made me understand it. This is exactly the reply I hoped for when I wrote my comment, thanks!