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For what it's worth, I think Ryanair successfully markets itself as both cheap and poor quality. Whenever for example they announce they are considering chargin
by spuz 7y ago
For what it's worth, I think Ryanair successfully markets itself as both cheap and poor quality. Whenever for example they announce they are considering charging passengers to use the loo, or in fact charging people to carry on a bag, it negatively affects their brand which paradoxically increases their presence in the minds of customers looking to fly in Europe cheaply.
- jmkni 7y agoI'm not sure if this is an urban myth or not, but I've heard many times they intentionally had a tacky looking website for years for this reason. Granted their current website is fairly decent/usable.
- skrebbel 7y agoAnother comment in this thread suggested that they do this because otherwise people will be afraid they skimp on safety. By treating their customers as cattle, they underlines that that's where the savings are and not elsewhere (eg maintenance). I guess the trick only works because it's a safety sensitive business, and the same approach wouldn't work for, say, a supermarket or a jewelry brand.