The new thing is the number of ready-made meals that are also vegetarian, and directly from the distributor brand. And for me the biggest marker is that it's n

The new thing is the number of ready-made meals that are also vegetarian, and directly from the distributor brand. And for me the biggest marker is that it's now advertised on the package. Not just the small vegan logo, there is big lettering like "suitable for vegetarians" or "meat-free" or whatever. It must have become a selling point.