Brand names for household products came into their own not to differentiate identical products, but rather to differentiate identical-seeming products. I.e.. be

Brand names for household products came into their own not to differentiate identical products, but rather to differentiate identical-seeming products. I.e.. because of the scandals of adulteration in the Victorian age. http://www.artisanfoodlaw.co.uk/history-of-food-law/19th-century/history-of-food-law-19th-century http://www.artisanfoodlaw.co.uk/history-of-food-law/19th-cen... https://books.google.co.uk/books?id=U29jOkKqI2kC&pg=PA96&lpg=PA96&dq=brands+adulteration+victorian&source=bl&ots=jmxoOK2BPu&sig=ACfU3U1eGuc8VpQV1Cq2LcILbJwdI347Ww&hl=en&sa=X&ved=2ahUKEwiboqqk5afkAhXNasAKHWgVANk4FBDoATABegQIBxAB#v=onepage&q=brands%20adulteration%20victorian&f=false https://books.google.co.uk/books?id=U29jOkKqI2kC&pg=PA96&lpg...