4 ms·
There's a wonderful book out there called "Different" by Professor Youngme Moon [1] which details a few cases like what you said. Her book is about how companie
by vmurthy 7y ago
There's a wonderful book out there called "Different" by Professor Youngme Moon [1] which details a few cases like what you said. Her book is about how companies can be different
One case that comes to mind is Ikea with this DIY approach. Is it the most convenient way to buy furniture? Not really given the work you need to do. Prof Moon argues that this paradoxically creates a stickiness to the brand because you have invested something (time and effort).
Another one is the "In-n-out" burger joint(Forgive me if I have gotten the name wrong). Apparently, it takes a full 15-20 minutes to get a burger here but it is thriving in-spite of this difficulty because people know they're not getting some frozen processed food.
[1]https://www.amazon.in/Different-Escaping-Competitive-Youngme-Moon-ebook/dp/B0036S4CNE https://www.amazon.in/Different-Escaping-Competitive-Youngme...