> The fact that consumers aren't very discerning is exactly created by brands But we use a lot of different manufactured goods in our daily lives today, many m

> The fact that consumers aren't very discerning is exactly created by brands But we use a lot of different manufactured goods in our daily lives today, many manufactured in ways that require expert knowledge to appraise. It's unreasonable to ask for the average person to be well-versed in them all.