Yeah, thank you for your second paragraph because that‘s exactly the point where things go off the rails. We could have granular geo-location and context (i.e.,

Yeah, thank you for your second paragraph because that‘s exactly the point where things go off the rails. We could have granular geo-location and context (i.e., keywords) based targeting to satisfy smaller customers. Did anybody specifically complain about this when that was still the state of affairs? Business is a relative project where your profit doesn‘t really depend on the absolute capabilities that you are using but your relative advantage over your competitors. If fine-grained targeting wasn‘t available then small businesses would do fine without it. So the real problem is the competition between google, facebook, amazon and others which leaves users as the products. We would probably need some like an arms control treaty to tame these behemoths and make this situation somewhat sustainable in the long run.