3 ms·Destroying the brand then? That seems more accurate.by snazz 7y agoDestroying the brand then? That seems more accurate.aeternum 7y agoSounds like a very strategic move. If he already owns two of the leading more expensive jewelry stores, why not destroy a cheaper brand?dagw 7y agoIf the people that shop at the cheaper brand would never shop at the more expensive stores, why not keep both a cover the entire market?