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At the time Ratners already owned Kay and Jared... I think “destroying” the company is a bit overstated/exaggerated. The company itself came out just fine. The

At the time Ratners already owned Kay and Jared... I think “destroying” the company is a bit overstated/exaggerated. The company itself came out just fine. They still own Jared and Kay, and Zales more recently.

snazz 7y ago
Destroying the brand then? That seems more accurate.
- aeternum 7y ago
  Sounds like a very strategic move. If he already owns two of the leading more expensive jewelry stores, why not destroy a cheaper brand?
  - dagw 7y ago
    If the people that shop at the cheaper brand would never shop at the more expensive stores, why not keep both a cover the entire market?