I think it's probably more accurate to say that they cemented and popularized what's now the canonical image of santa (though there was lots of prior art). If

I think it's probably more accurate to say that they cemented and popularized what's now the canonical image of santa (though there was lots of prior art). If you want a more indisputable fact of Christmas influenced marketing, check out Japan & KFC Christmas: https://www.businessinsider.com/how-kfc-became-a-christmas-tradition-in-japan-2016-12#kfcs-christmas-promotion-was-the-brainchild-of-takeshi-okawara-who-managed-the-first-kfc-restaurant-in-japan-he-would-go-on-to-become-ceo-of-kentucky-fried-chicken-japan-from-1984-to-2002-1 https://www.businessinsider.com/how-kfc-became-a-christmas-t...