In the 90s there was a popular, now-forgotten CRM/bookkeeping system for MS-DOS called Vega. When they launched version 2.0, the founder/CEO boasted to the pres

In the 90s there was a popular, now-forgotten CRM/bookkeeping system for MS-DOS called Vega. When they launched version 2.0, the founder/CEO boasted to the press about how 2.0 was old hat, and how they were working on 3.0, which was going to be so much better. Subsequently, almost nobody bought 2.0, because the current product worked well enough and they wanted to hold out for 3.0. I believe the company went under as a result.