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Lululemon is genius, their quality is great, but the branding is even better! They revolutionized the exercise wear industry, were single-handedly responsible f
by sharadov 7y ago
Lululemon is genius, their quality is great, but the branding is even better! They revolutionized the exercise wear industry, were single-handedly responsible for "athleisure" and killing denim sales!
- fortran77 7y agoand maybe it's true that some styles of clothing are "not for everyone"
- sushisource 7y agoNot maybe, definitely. Just one of those things that for some reason isn't acceptable to say despite being obviously accurate.
- mywittyname 7y agoHis comments weren't even controversial, as they echoed beliefs that are held by those in the fashion industry. Lots of clothing companies make it plainly obvious not everyone is supposed to buy their products.
- trentnix 7y agoHe went into it in detail when he was interviewed by Guy Raz. Wilson defended himself by saying his comments had nothing to do with obesity, but rather material. He is a fabrics guy, and his clothes were being used to shape, a la Spanx, when they weren’t built to shape at all. It’s a fascinating interview and one of the best in the “How I Built This” series.
- sharadov 7y agoI second this, it was a fantastic interview. One of the things that stood out was how eloquent of a speaker that Chip Wilson is.
- fortran77 7y agoI heard a tape of the original interview, too, and I was shocked that certain people with an agenda used it to ruin him. He very gently suggested that wearing them very tight and using the garments as a "spanx"-type girdle to shape wasn't how they're supposed to be worn. Plus-size activists hit the roof, for unknown reasons.
- giancarlostoro 7y agoI mean when I read the comments I rolled my eyes because clearly not all clothes are made and designed for every single human configuration out there.
- thanatos_dem 7y ago> Human configuration Your engineer is showing
- catacombs 7y agoYes, especially for those who can't spend $100+ on yoga pants.
- imulligan 7y agoThe human mind is easily persuaded
- fnord123 7y ago>were single-handedly responsible for "athleisure" Pretty sure that was Nike, Adidas, and Puma.
- 0xEFF 7y agoFor men perhaps, not for women.
- sharadov 7y agoAm a guy and buy mostly UA ( their quality is kickass and they fit well). But people swear by Lululemon's quality and its ability to hold up well. IMO they've managed to become Patagonia-like, in gaining a cult-like following.
- sharadov 7y agoNope, it was Lululemon, they were all making sporting apparel which you could wear while working out, but were nowhere close to the fabric, design, and style that Lululemon had, and they were completely clueless and neglecting the women's market. They eventually realized and have IMO caught on ( UA and Nike have great lines which have great fabrics, but am a guy, if you ask my wife she will go with Athleta, which is lower priced than Lululemon, but is comparable in a lot of aspects).
- arcturus17 7y agoLululemon has a weak presence in many parts of the EU and we still have people wear gym clothes in their normal lives...
- dredmorbius 7y agoDenim killed denim. For a time, I could buy jeans that fit. That's now all but impossible. Skinny jeans doing much of that. Prices and fabric quality have gone, respectively, through the ceiling and floor. I'm approaching a decade denim-free, having broken in my first pair sometime in the 1970s.
- fouc 7y agoI think the sizing issue is due to vanity sizing, a lot of brands label their denim jeans the wrong size. The so called size 36 or 38 are probably actually 38 and 40 respectively. A few international brands like Levi's don't seem to do vanity sizing.
- dredmorbius 7y agoNot just that. Leg diameters are far smaller. Baggy in the waist, cannot get my thighs in.