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Almost all seasonal marketing campaigns: - Modern consumer Christmas as invented by Coke - "Back to School" made a lot more sense when you were actually sendi
by michaelbuckbee 7y ago
Almost all seasonal marketing campaigns:
- Modern consumer Christmas as invented by Coke
- "Back to School" made a lot more sense when you were actually sending kids off to boarding school
- Smithalicious 7y agoDid Coke really substantially influence Christmas? I always felt that that was some kind of weird anti-Christmas and/or anti-Coke propaganda in and of itself.
- michaelbuckbee 7y agoI think it's probably more accurate to say that they cemented and popularized what's now the canonical image of santa (though there was lots of prior art). If you want a more indisputable fact of Christmas influenced marketing, check out Japan & KFC Christmas: https://www.businessinsider.com/how-kfc-became-a-christmas-tradition-in-japan-2016-12#kfcs-christmas-promotion-was-the-brainchild-of-takeshi-okawara-who-managed-the-first-kfc-restaurant-in-japan-he-would-go-on-to-become-ceo-of-kentucky-fried-chicken-japan-from-1984-to-2002-1 https://www.businessinsider.com/how-kfc-became-a-christmas-t...
- Animats 7y agoNo, modern consumer Christmas was invented by John Wanamaker, who also invented the department store.
- JackFr 7y agoDickens invented Christmas. https://www.nytimes.com/2008/12/06/arts/06iht-IDLEDE6.1.18330401.html https://www.nytimes.com/2008/12/06/arts/06iht-IDLEDE6.1.1833...