Follow the money. Google and Facebook are built on renting our privacy out to the highest bidders. The minutiae of our lives are their raw materials, and to ma

Follow the money. Google and Facebook are built on renting our privacy out to the highest bidders. The minutiae of our lives are their raw materials, and to make more money they have to find new and exciting ways of exploiting our information. Apple is built on making things we want to buy, then selling us stuff to do, watch, play, read or hear on those things. They’re also very good at telling us about those things and why we might want to buy them. So yes, privacy-first messaging comes across as more genuine when it comes from companies that aren’t designed from the ground up to scrape every bit of information about us that they possibly can.