"As a result of our review, we realize we haven’t been fully living up to our high ideals, and for that we apologize. " This is a good response by Apple. I hop

"As a result of our review, we realize we haven’t been fully living up to our high ideals, and for that we apologize. " This is a good response by Apple. I hope the incident will motivate a higher level of proactive privacy protection and provide an example for others to follow. Apple is in a position to do much good. I think their privacy focus is a great business decision as it promotes an advantage their competitors will be hard pressed to follow as consumer privacy awareness and demand increases. It is still not enough though. If only Apple would become as aggressive about privacy as are entities such as Purism, The Tor Project, and the Electronic Frontier Foundation; individual privacy could improve in a big way very quickly.