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As a brand it put Ratners out of business. Your average man in the street isn't aware of the corporate structures behind the high street brands.
by spzb 7y ago
As a brand it put Ratners out of business. Your average man in the street isn't aware of the corporate structures behind the high street brands.
- SomeOtherThrow 7y agoThat's way less of an exciting headline, though. The company is the only way to realize the value of a brand, and if the company is still doing fine today, it considerably weakens the lessons here: it's apparently not even that bad in the worst case scenario.
- TheCoelacanth 7y agoThey did manage to salvage the company, but they lost hundreds of millions of dollars in the process. It was an absolute disaster for them.