Is that any different from other industries? Marketing, processes all cost money. Every party in the chain wants something. Retail (at least used to) have 30

Is that any different from other industries? Marketing, processes all cost money. Every party in the chain wants something. Retail (at least used to) have 30-50% margins Want to sell ringtones? You pay the channel. Hire sales? They want a high commission. Lower if you have a big brand / marketing behind you Code/driving/“the product” is only 20% of the game. And often not the most difficult to do at a sufficient level.