> Interesting, but lots of wealthy people do finance their purchases, especially if they are active investors. The wealthy borrow in order to get tax-advantage

> Interesting, but lots of wealthy people do finance their purchases, especially if they are active investors. The wealthy borrow in order to get tax-advantaged liquidity (borrowing against, instead of selling their securities which attracts immediate tax obligations). I'm also certain the wealthy are not borrowing at 27% APR - they'll likely get a 5% APR loan from a bank and use a small fraction of it to buy the Peloton bike in cash.