Thank you for the feedback, and especially the link. I plan on getting customer feedback by developing over the course of a month or two a list of keywords that

Thank you for the feedback, and especially the link. I plan on getting customer feedback by developing over the course of a month or two a list of keywords that get a high conversion for sign-ups to the mailing list. Then actually talking to the people on my mailing list. Also, in the past I have found that many people are willing to contact me via the contact form I have on a landing page, and those individuals are easy to engage for feedback. As for the karma and votes, I know it's not about the karma. And one down-vote doesn't mean anything. For me it's the principle of it. I want people here to act right because I try so hard to uphold the values this place represents. It just seems like more and more people don't give a crap about that. Sigh. Thanks again! Edit: Really started checking out the PDF you linked me to. This is a fantastic find. I'll be reading this tonight over my favorite episodes of TNG.