I don't understand the comparisons of FB to AOL, besides their seemingly common goal to sandbox the internet. People who use AOL who discovered "the real" inte

I don't understand the comparisons of FB to AOL, besides their seemingly common goal to sandbox the internet. People who use AOL who discovered "the real" internet had no reason to go back. Everything they wanted was just as available + more. There's no friction to switching, beyond learning how to use a search engine. Facebook has billions of photos, posts, comments, friend requests, updates, registrations through connect, all being added to the site every day. The longer someone uses it, the higher the cost to stop using it, or switch to another. That's why FB has the staying power AOL did not.