Exclusivity was won through what amounted to reverse auctions on the terms of a revenue sharing agreement. Those terms were never disclosed, but Apple confirmed

Exclusivity was won through what amounted to reverse auctions on the terms of a revenue sharing agreement. Those terms were never disclosed, but Apple confirmed the revenue sharing did exist. Piper Jaffray estimated that AT&T was paying $18/mo per iPhone subscriber to Apple in addition to $600 per handset in '07. Presumably the persistent verizon iphone rumors in the past have been a stick used by Apple while they were negotiating extensions of that exclusivity+revenue share to extract more money. http://www.businessinsider.com/2007/10/apples-iphone-bounty-432-from-att http://www.businessinsider.com/2007/10/apples-iphone-bounty-...