To be fair to the marketing zombies, I kind of see why it would be easier to sell "Military-grade" rather than "Standard". To our definition of "Standard" this

To be fair to the marketing zombies, I kind of see why it would be easier to sell "Military-grade" rather than "Standard". To our definition of "Standard" this means up to scratch and implemented correctly to specification - to the normal folk this is probably interpreted as "regular" or "basic-tier". I'm a very important and aspirational small shipping/accountancy/dog-walking firm. I don't want that potato-tier regular encryption - I deserve super-duper fabtastic encryption like the banks have. Maybe we should call it Fabtastic Encryption 12.0 (people like numbers after their software).