Good call. At 33:30, John Foley and Guy Raz start talking about the Kickstarter and how it didn't achieve its goals. At 35:00, they talk about the the initial

Good call. At 33:30, John Foley and Guy Raz start talking about the Kickstarter and how it didn't achieve its goals. At 35:00, they talk about the the initial pricing for the bike being breakeven ($1,200) and how that didn't work. The feedback was "at $1,200 [the bike] 'seems cheap', 'it sounds cheap.' And so, we said, well, let's increase the price...." You can listen to more of the podcast, unpack this, and analyze what the reveals about that the demographics of the customers with whom they've connected so far. Without any intent to be critical, the HN readers who think the bike is too expensive have the opposite reaction to the people who became customers. I suspect the average Peloton customer has more money than time.