This is the big difference for me. I can much more likely rely on a 10 person startup who're turning over, say 50mil and clearing a few mil a year of profit af

This is the big difference for me. I can much more likely rely on a 10 person startup who're turning over, say 50mil and clearing a few mil a year of profit after all expenses. That's a stable reliable business. At Google, that's defined as "failure" and designed straight to the Google Graveyard. Even a 1 person startup making a few hundred thou per year is a better bet for me - I'd sooner have Pinboard as a critical dependancy for my business than any shiny new Google toy like, say, Flutter...