luxury design is well stablished field. And it is not that impacted by world crisis and recession. The trick here is fooling common investors into into without

luxury design is well stablished field. And it is not that impacted by world crisis and recession. The trick here is fooling common investors into into without realizing it is a luxury market. Basically, there is a small but lucrative market. You know that you have to milk it while you can and move on. This kind of startup, exploit this small market mostly to inflate the numbers. Probably they already have 100% of their real market cap, but they will claim that they can still expand to billions of people that pay $5/mo gyms all around the world and only increase their growth (when they very might be already at 100% and realistically their future growth is zero ...or until the pile of money they get runs out) ...a funny exercise: search for the first anecdotes from the first clients of juicero here on HN ;)