I think it makes sense. Not to get too "ad-speaky", but people aren't buying something like this to be entertained, they're buying it because it promises them

I think it makes sense. Not to get too "ad-speaky", but people aren't buying something like this to be entertained, they're buying it because it promises them a better life. Peloton aren't selling content, they're selling the idea of being in shape and healthy.