It's way too expensive for me and I have no interest in doing cardio indoors, but I think you're missing out on the value of the digital side of the product. I

It's way too expensive for me and I have no interest in doing cardio indoors, but I think you're missing out on the value of the digital side of the product. I think exercise bikes and treadmills are dreadfully boring, but what Peloton offers is exactly targeted at that problem. Adding an array of things to do and a social aspect has to be a big deal, and if that's all packaged together in a high end package that "just works", and works really well - that seems like a winning formula. There's a lot of fitness subscription services out there, but there's more money to be made on hardware in general. So as long as there's a market for people to pay two grand for a stationary bike and whatever dollars a month for a subscription, it's a winning business model. I'm guessing it stacks up against the SoulCycles of the world very nicely.