They seem to have been careful to take some lessons from the soul cycle S-1 and roadshow, https://www.sec.gov/Archives/edgar/data/1644874/000119312515270469/d84

They seem to have been careful to take some lessons from the soul cycle S-1 and roadshow, https://www.sec.gov/Archives/edgar/data/1644874/000119312515270469/d844646ds1.htm https://www.sec.gov/Archives/edgar/data/1644874/000119312515.... That one was eventually pulled. The subscription part is interesting, they did 4x the sales in bikes -connected fitness products- as 2 years ago (719/183), and cogs is ~4x (410/113). But subscription revs are up 5x (181/35) and cogs on that are only up 3x (100/3).