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Given how expensive a bike is, I imagine their market being even smaller than the apple iPhone market and a subscription-based health system can arguably be as

Given how expensive a bike is, I imagine their market being even smaller than the apple iPhone market and a subscription-based health system can arguably be as important to someone as an iPhone, but it doesn't really have that "i want that" shine that iPhone does. I imagine they'll see a lot of growth short term and taper off really soon maybe after 6 years.

askafriend 7y ago
Have you seen how expensive a gym membership is?
- dsfyu404ed 7y ago
  A gym membership starts at under $30/mo. I'm not sure at what point money spent becomes rapidly divorced from what you get but I'd wager that point is closer to $30/mo than to $100/mo.
- mdorazio 7y ago
  Under $30 a month for a 24 hour fitness membership via Costco with zero initial cost ;) "Nice" gyms like Equinox are of course significantly more. It's important to segment the gym market into different tiers and niches, and figure out what the market size is for each. Same as for direct equipment sales like this. To your point, though, I suspect the people who would pony up for a Peloton are the same people who would splurge for a $100/month gym membership instead of a 24 hour, Planet Fitness, or local hole in the wall gym.
  - gamblor956 7y ago
    Spin classes cost $30/month at spin studios. The people going to those classes are Peloton's target market, not the people content to spin at the local 24 hour fitness.
    - mdorazio 7y ago
      What city are you in? Here in Portland, spin classes are more than double that. I think Peloton's market overlap is a combination of people who would sign up for Spin classes at a dedicated studio, people who would sign up for Spin classes at a nice gym that gives them as part of a membership, and people who think cycling is a good workout and have high disposable income, but no desire to join a real class or gym of any kind. It's obviously not for people like me who would happily buy a set of used free weights for a few hundred bucks if I had a garage or basement.
    - mikeyouse 7y ago
      Spin classes cost $30/CLASS at many SoulCycle studios with very modest discounts for frequent visitors. This is why they're releasing their Peloton competitor soon as well.
  - brendanw 7y ago
    Not to mention the shady business practices of many gyms. Search "Planet Fitness requiring direct withdrawals" on reddit.
  - Androider 7y ago
    Equinox is $180-$500/mo, and popping up like mushrooms on every block in NY (36 so far). A Peloton bike is downright frugal in comparison.
    - exxybebbi 7y ago
      I think there is probably significant overlap between folks who do both.

askafriend 7y ago

Have you seen how expensive a gym membership is?

dsfyu404ed 7y ago
A gym membership starts at under $30/mo. I'm not sure at what point money spent becomes rapidly divorced from what you get but I'd wager that point is closer to $30/mo than to $100/mo.
mdorazio 7y ago
Under $30 a month for a 24 hour fitness membership via Costco with zero initial cost ;) "Nice" gyms like Equinox are of course significantly more. It's important to segment the gym market into different tiers and niches, and figure out what the market size is for each. Same as for direct equipment sales like this. To your point, though, I suspect the people who would pony up for a Peloton are the same people who would splurge for a $100/month gym membership instead of a 24 hour, Planet Fitness, or local hole in the wall gym.
- gamblor956 7y ago
  Spin classes cost $30/month at spin studios. The people going to those classes are Peloton's target market, not the people content to spin at the local 24 hour fitness.
  - mdorazio 7y ago
    What city are you in? Here in Portland, spin classes are more than double that. I think Peloton's market overlap is a combination of people who would sign up for Spin classes at a dedicated studio, people who would sign up for Spin classes at a nice gym that gives them as part of a membership, and people who think cycling is a good workout and have high disposable income, but no desire to join a real class or gym of any kind. It's obviously not for people like me who would happily buy a set of used free weights for a few hundred bucks if I had a garage or basement.
  - mikeyouse 7y ago
    Spin classes cost $30/CLASS at many SoulCycle studios with very modest discounts for frequent visitors. This is why they're releasing their Peloton competitor soon as well.
- brendanw 7y ago
  Not to mention the shady business practices of many gyms. Search "Planet Fitness requiring direct withdrawals" on reddit.
- Androider 7y ago
  Equinox is $180-$500/mo, and popping up like mushrooms on every block in NY (36 so far). A Peloton bike is downright frugal in comparison.
  - exxybebbi 7y ago
    I think there is probably significant overlap between folks who do both.