>McDonald's is much better than any other fast food place because they put so much effort into making them nice places to go. Exactly, and that is actually my

>McDonald's is much better than any other fast food place because they put so much effort into making them nice places to go. Exactly, and that is actually my point. Since all these features have (obviously) some costs (as well as ingredients, staff, rent, energy, etc.), the moment McDonalds need hypothetically some more money to cover them they might simply increase the prices (correct) or introduce an extra "vague" fee through some weasel words (the Uber way in this case), the end effect is the same for both sides, the customer will pay a little more and McDonalds will have a larger income.