Honestly, I think a lot of borders' problems are mismanagement, not related to Amazon as much as to other things. For a long time their online presence _was_ a

Honestly, I think a lot of borders' problems are mismanagement, not related to Amazon as much as to other things. For a long time their online presence _was_ amazon, just branded with a borders logo, which means that they weren't competing with Amazon online, which means that they didn't have the distribution chains optimized the way that Amazon does, among other things. So there's certainly a lot of pieces to the puzzle of their demise.