Well, obviously this is a complicated subject, but if they're going to cherry-pick the offensive, you can cherry-pick the defensive. Theranos is an obvious cou

Well, obviously this is a complicated subject, but if they're going to cherry-pick the offensive, you can cherry-pick the defensive. Theranos is an obvious counter-example where being unethical didn't really work out for anybody. uBeam will likely go the same route, and there are some other less well-known examples. A much more interesting debate is directly between Uber and Lyft, because most people (even many investors) would argue the main difference was that the founders of Lyft weren't as morally reprehensible as Kalanick. The sad reality is it seems like poor ethics is rewarded by those who know how to exploit it properly. What most people are really interested in is where is the line? Because let's be honest - most people aren't studying ethics in entrepreneurship because they care about ethics. Most people want to know what they can get away with and still get rich.