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A better question might be to ask why US taxpayers should continue to subsidize direct marketers. Thats all I get anymore. Everything else is electronic.
by zxcvbn4038 7y ago
A better question might be to ask why US taxpayers should continue to subsidize direct marketers. Thats all I get anymore. Everything else is electronic.
- erichocean 7y agoThey are used by politicians during elections. You can expect the subsidy to last "forever".
- adrianmonk 7y agoIt's my understanding that direct marketing mail helps keep the USPS profitable. Here's an excerpt from a report on whether they should offer simplified addressing for saturation mail (every address in an area), but the point is more general. Source is https://www.uspsoig.gov/sites/default/files/document-library-files/2015/RARC-WP-11-004.pdf https://www.uspsoig.gov/sites/default/files/document-library..., and emphasis is mine: > The implementation of new products that support customers and improve its bottom line is of paramount concern for the Postal Service. In fact, profitable new volume benefits all mailers and consumers in the long run by helping the Postal Service fulfill its fundamental obligation of affordable universal service. Volume is significant because the Postal Service is a network industry and the vast majority of the costs for its delivery network are fixed. Greater volume spread across this network would lower the average unit cost of every mail piece delivered. A service such as simplified address mail, which has the potential to significantly increase delivered volume could dramatically help the Postal Service and all users of the network. In other words, they are going to visit everybody's mailbox 6 days a week no matter what. Stuffing more mail into it while they're already there costs them very little.